In the highly competitive and ever-expanding area of digital marketing, many people today are wondering how they can give themselves an edge, keep track of what’s happening, and generally make more money from their websites and blogs.
So, how often have you got a great idea in the shower in the morning and forgotten about it before breakfast? All our lives are in continuous momentum and sometimes it’s hard to remember every single thought that tickles our consciousness. More often than not, we begin to think of a plan and it all seems to click in our heads. Arguments are made internally and the best course of action is even decided sometimes only to be forgotten moments later.
The solution is obvious – find a way to optimally organize your data, content, and schedule so that you can keep up with things as they progress. This is however where the coin stops on the “easy” part. And this is where the job of your Content Marketing Editorial Calendar comes in. It’s a tool to keep you (and your team) organized and ready to take the right actions at the right time.
Most people have the same generic impediments that stop them from being better at digital marketing than the average internet troll. I’m going to list out a few and you can see if these are some of the problems that you’re facing.
The Five Big Problems in Content Writing
Here are some of the greatest content writing problems:
- The “I know where I want to go, but not how to get there” Conundrum – when you have a vision, but no real plan to get there
- The “Content for marketing vs. marketing my content” inconsistency – when you create content and forget to share
- The “Missed date” conspiracy – that awkward moment when you’ve made a commitment to your followers, but don’t/can’t follow through
- The “What do I do now” fallout – when you have no idea what your next article is going to be
- The “180° pivot” miscalculation – when you publish something that wasn’t the best idea to publish
See your problem up there? If so, that’s great! By identifying the problem, you’ve made the first step towards improvement.
Top 5 Things Top Performers Do
Now, let’s look at the top 5 things top performers do
1. The One Where It Gets Done on Time
Top-performing blogs are always conducting something special – a meeting, a promotion, something to add color to their followers’ lives. What most people don’t understand is that for that to happen, a whole lot of people had to do things in the right way at the right time, and that requires a commitment to time and a schedule.
2. The One Where It Looks Flawless
Every article you’ve ever read online was written by a person. The difference between the ones you liked and the ones you didn’t? The ones you liked were written by a person who cared enough about their content and following to make it look and feel professional.
3. The One Where There’s always a Personal Touch
Ever bought anything online? Bets are that the message conveyed touched you personally and probably not on the first go. Connecting continuously and consistently with your following using email, Facebook, Twitter, and other social media goes a long way to maintaining and expanding traffic.
4. The One Where the Audience Gets More Than They Expect
Many of us would have bought a lot of stuff online, sometimes even junk that wasn’t of any real use, so why did we buy? It was a good deal. Sounds simple enough? Give more – receive more.
5. The One Where It’s Always Liked
Every blogger out there has a unique style to their words as unique as themselves; be true to yourself and your work and people will recognize you as unique and consequently begin following you. Being good is something everyone does, but being great is something very unique people have in common and almost exclusively so.
So, how do you move from being where you are now to being on top? You “manage” – plan, organize, coordinate, and control. Success is never accidental and failure never on purpose.
Your editorial calendar for your website or blog should enable you to get past the hurdles you’ve been facing and become a top performer in your chosen niche. Excited? Let’s look at how you can get started.
Questions to Ask Yourself
Q: Who will use it?
A: Are you working alone or as a team? If you’re part of a team, take suggestions and try to use an app that will sync all your data together, like a common Google Calendar account, Google Sheets, Evernote, etc.
Q: Is It Portable?
A: Can you carry it anywhere with you? Do you need to? Many professional bloggers use a paper and pen diary to organize their data, while others use electronic counterparts. Find your best fit by browsing the app store.
Q: Is It Automated?
A: Do you need an automated system? Knowing when to step up your game to and when to cut back could save you time, money, and most importantly followers!
Q: Where Am I Going?
A: Stay goal-driven. Clearly defining goals is the first step to success. Plan your long term vision on a series of short term ones and then prepare to climb the ladder you’ve built for yourself
Q: How Do I Get There?
A: Plan backward. Define goals first and then plan action accordingly; things may change along the way, but a single-minded focus on your goal before all else will lead you to its achievement
Q: Can I Do This?
A: Follow through. I cannot begin to list to you all the people I know who made the perfect plan, then didn’t follow through. Whatever the reason, whatever the excuse or adjustment – I’d say not doing this is the key to failure. Be flexible and disciplined.
Once it’s ready, you should be more confident in your chances for success. ‘Seeing is believing’ after all.